The growth of mass retail and the standardization of services have caused the retail and distribution sector to shift its current focus on customer loyalty. With increasingly well-informed and demanding consumers, retailers must offer new solutions, both personalized and truly differentiating.
The sector is highly competitive and firms must be capable of reacting quickly and reexamine their practices at all times.
SII is aware of what is at stake and works with large retail and distribution groups on customer loyalty programs and the development of innovative solutions, including for online sales. The Company offers consulting services in the following areas :
CRM (customer relations management),
on-line and mail-order sales,