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SII IS THE NEW STADE TOULOUSAIN SHIRT SPONSOR FOR THE EUROPEAN RUGBY CHAMPIONS CUP

10-10-2017
SII IS THE NEW STADE TOULOUSAIN SHIRT SPONSOR FOR THE EUROPEAN RUGBY CHAMPIONS CUP

An official partner of Stade Toulousain for five seasons, SII has decided to continue its journey with the rugby club for three more seasons, becoming this season's shirt sponsor for the European Rugby Champions Cup. Patrice Demay, CEO of SII, is pleased with the new partnership. 

Patrice Demay, you're the CEO of SII. What does your company do? 

SII provides services in new technologies, particularly IT and digital technologies. Founded in 1979, we work in 19 countries and have around 10,000 employees. Personally, I've worked here for 20 years and joined the management board 10 years ago. So you could say we're used to long-term commitments (smiles). 
SII is constantly growing, so we're always looking to recruit new digital engineers.

How long have you partnered with Stade Toulousain? 

SII has been an official partner for five years. When we began working together, I told Didier Lacroix, at the time head of À La Une, that we would step up our collaboration in time, through more inclusive and financially substantial partnerships. This seemed like the right time to do so. 

You've renewed your partnership for three more seasons. What was behind that decision?

We wanted to make a long-term commitment. I'm more or less from the same generation as Didier Lacroix and Franck Belot, and we've known each other for many years. 
Last June, when we started talking, we thought it was the right time to step up our support and reaffirm our commitment. In a delicate situation, you have several options: renegotiate contracts, leave, or be a true partner. 
Just like us, Stade Toulousain has a European and global reach. Combining our excellent teams seemed like the natural thing to do. 

What is your goal for the partnership? 

SII and Stade Toulousain both operate in worlds where competition is everywhere. To meet the challenge, you need high standards and extreme professionalism. Our aim for this partnership is to bring people from different worlds together to work toward the same goal.  

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